Akon talks about his upcoming projects and more.
We have to start off with you finally signing Sway. How did that come about?
Akon: It’s been in the works for like a year and a half now. We finally inked him – we finally got the contracts and signed him officially now. He has been a part of the family forever but we just had to grow into it and make sure it was something he really, really wanted to do. Set his tone together and get his sound right and all that other stuff. More so in development but now he’s ready for us to go full speed with him.
What are your aims for him?
Akon: Well the main aim really is to break him out of the UK. Take the whole UK rap scene and get it recognised globally and Sway is the first [artist] we think has the potential to make that happen.
Is the deal to Konvict or Kon Live?
Akon: Konvict is the movement itself. Kon Live is the actual label. A lot of the artists are signed to KonLive but they represent the Konvict ‘because that’s the actual movement. Konvict has always been a movement more than anything.
I read in tabloid that there was some interest in Dizzee Rascal; is there any truth in that?
Akon: Right now the main focus is definitely Sway. If we don’t break Sway – because Sway is the answer – when you’re dealing with territories like this you can only break one act at a time. Especially in the States, if Sway breaks then they are definitely going to want to start checking for whatever else is hot in the UK. But if Sway doesn’t break then it’s going to be the same story, so that’s why I’ve been really trying focus on Sway to make sure he’s on time.
You’ve toured with Sean Paul and signed reggae acts Tami Chin, Brick and Lace and Kardinal Offishall; are there any other Reggae acts you are interested in?
Akon: Well we are actually trying to set-up The Yard which is reggae-based label, so we’ll definitely be working with that and eventually be breaking that in a whole different way. We’ve got 2 Reggae artists that we are looking to sign now. Until we [make] those deals [official] I wouldn’t be able to bring those names out yet.
So I couldn’t get a hint on whom?
Akon: Nah, I cant right now ’cause we’ve got to close the deals out.
As a producer, are you still hands-on with the beat making or is it mainly the business side?
Akon: Oh definitely, it all starts with the beat-making. It starts with the track first, then you start selecting how you’re going to release it and who’s going to feature on it and stuff like that. But it all starts with the song before it gets started.
You’ve worked with a wide range of artists from Gwen Stefani to Young Jeezy; how do you select who you work with?
Akon: It all depends on the territories with me. Territories where I’m weak in and I need more energy, I’ll do records in them territories to try to create a better energy for me in that area. A lot of times that’s how it all started – it started with me just using certain territories and collaborating with artists that are strong in those markets to try and showcase my talent for that market [for them] to be able to see what [my talent] is.
Now we arrive at your new album Freedom. Am I correct in thinking it was originally meant to be called Acquitted?
Akon: Yeah, originally it was supposed to be acquitted.
Why the name change?
Akon: Right now we are at a stage of just refurbishing the whole movement and giving the whole concept of Konvict a whole make-over – it just came off too negative. When you think of Konvict, I want people to think more positive feel for it; a convict getting [into a bad] situation but then changing their whole life over. With Acquitted, the first thing you think of is a convict getting away with something on a negative level. Freedom means the exact same thing, so we felt like with the new image we wanted to make sure that all this came out together, it felt right and it felt real positive when you grabbed the album moving forward.
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